I’m a big fan of Brad Marley’s newsletter, which talks about writing and storytelling — notably from a marketing and corporate perspective. How companies tell their story is important in reaching clients and customers, and Brad has talked to a variety of writers about their work.
I suppose my writing fulfills a similar purpose, whether it’s for the outlets I work for or in promoting my own ventures, such as The Podcass and the Casselbloggy, my social media accounts and the LST Media shingle I’ve hung out for those endeavors.
So I was surprised and excited when Brad wanted to interview me for his newsletter and talk about, as he put it, the media niche I’m trying to create for myself. (It’s very niche.)
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Ian Casselberry 